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I. Theoretical and Critical Foundations
1. The Context for Criticism: Television and Society
2. Foundations of Television Criticism
3. Critical Approaches to Television Discourse: An Overview
4. Writing Television Criticism
II. Text-Centered Critical Approaches
5. Semiotic/Structural Criticism
A Sample Study: John Fiske's "Popularity and Ideology: A Structuralist Reading of Dr. Who"
6. Genre Criticism
A Sample Study: Matthew P. McAllister's "Recombinant Television Genres and Doogie Howser, M.D."
7. Rhetorical Criticism
Two Sample Studies: Bonnie Dow's "Murphy Brown: Postfeminism Personified"; Sarah R. Stein's, "The 1984 Macintosh Ad: Cinematic Icons and Constitutive Rhetoric in the Launch of a New Machine"
8. Narrative Criticism
A Sample Study: Bruce E. Gronbeck's "The Visual and Narrative Rhetoric of Redemption: American Culture Responds to 9/11"
III. Producer-Centered Approaches
9. Auteur Criticism
A Sample Study: Richard Campbell and Jimme L. Reeves's "Television Authors: The Case of Hugh Wilson"
10. Production Context Criticism
A Sample Study: Elana Levine's "Toward a Paradigm for Media Production Research: Behind the Scenes at General Hospital"
11. Ideological Criticism
A Sample Study: Mark P. Orbe's "Constructions of Reality on MTV's The Real World: An Analysis of the Restrictive Coding of Black Masculinity"
IV. Reception-Centered Approaches
12. Reader-Oriented Criticism
A Sample Study: Lawrence A. Wenner's "The Dream Team, Communicative Dirt, and the Marketing of Synergy: USA Basketball and Cross-Merchandising in Television Commercials"
13. Audience Ethnographic Criticism
A Sample Study: Rona Tamiko Halualani and Leah R. Vande Berg's "'Asian or American': Meanings In, Through, and Around All-American Girl"
14. Cultural Criticism: General Approaches
Two Sample Studies: Heather L. Hundley's "The Naturalization of Beer in Cheers; Cathy Sandeen's "Success Defined by Television: The Value System Promoted by PM Magazine"
15. Cultural Criticism: Mythic, Feminist, and Psychoanalytic Approaches
Three Sample Studies: Susan Owen's "Vampires, Postmodernity and Postfeminism: Buffy the Vampire Slayer"; Robert Westerfelhaus and Teresa A. Combs's "Criminal Investigations and Spiritual Quests: The X-Files as an Example of Hegemonic Concordance in Mass-Mediated Society"; Sonia Livingstone and Tamar Liebes's "Where Have All the Mothers Gone? Soap Opera's Replaying of the Oedipal Story"
V. Ethics and the Critical Approach
16. Television, Ethics, and Criticism
- Sales Rank: #840778 in Books
- Published on: 2003-08-17
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.40" w x 7.50" l, 1.88 pounds
- Binding: Paperback
- 560 pages
About the Author
Lawrence A. Wenner (Ph.D., University of Iowa) is Von der Ahe Professor of Communication and Ethics at Loyola Marymount University in Los Angeles. He is a former editor of the Journal of Sport and Social Issues and his books include Media, Sports, and Society and MediaSport. His research focuses media criticism on the ethics of racial and gender portrayals in commodified narratives.
Most helpful customer reviews
0 of 2 people found the following review helpful.
Not Very Valuable
By A Customer
The text is not very valuable. It presents the material from a condescending perspective leaving the reader with little to work with. The language is too academic to the point of being incomprehensible. There are plenty of other books which are far more valuable and aimed toward an academic audience.
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Scholarly Analysis
By Student4life
This book is filled with great information but is very poorly written. It is filled with grammatical errors, spelling errors, and poorly structured sentences. Our class enjoys poking fun at it and our teacher plans to write the publishing house in reference to their need for a better editing.
0 of 0 people found the following review helpful.
Ok
By Sze
The cover is missing but it doesnt really affect the reading of the book. The seller has a note 'good luck for the semester" which is pretty friendly and nice. Thank you anyways.
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